Full Product – Personal Shopper App
We found there was a severely underserved part of shoppers – introverts
Overview
PIYH – an app that helps consumers find, organize and locate outfits within malls close to them. It is an easy to use React Native app that gives the user an online shopping experience while merging it with an instant gratification of being able to pick up merchandise in-store.
My Role
Lead & Principle Designer, while working with a development team.
Consulted with focus groups.
Research
After searching for mall specific apps that allow for multiple store shopping what I found was quite interesting. I found there were apps for each store and for each mall, but nothing that combined the two. On websites, they had the ability to search either/or but you couldn’t keep your outfits together on the individual shop sites. However, tools like Polyvore allowed you to create outfits but you couldn’t control the filters specific to you. You would need to have several apps taking up precious phone storage just to shop your local mall.
MVP Goals
- Aggregate content from at least five stores in a local mall
- Filter by male/female
- Filter by onboarding sizes
- Ability to organize one outfit
Design / Prototype / Build
Working through several paper prototypes I eventually built it out in LucidChart and eventually rebuilding it in Proto.io for user testing. After user testing with my target audience (men and people with disabilities), we found ways to simplify our MVP to the above shown with a full year’s worth of future state work for my development team.
Wireframes
Marketing Integration
Wireframes with sections called out for various CTAs built for a Bootstrap responsive framework.
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